NOVAS TENDÊNCIAS DE EMPLOYER BRANDING NAS REDES SOCIAIS

26-03-2013 |
274 Comentários |
Categorias:

Employer branding é uma estratégia que visa gerir ativamente a imagem da empresa junto dos seus colaboradores e potenciais colaboradores através de iniciativas no mundo digital geradoras de valor, e acrescentado para os vários stakeholders.


 A competição para atrair e reter os melhores talentos do mercado está aumentando. O Employer Branding é uma estratégia desenvolvida com o objetivo de gerar uma imagem positiva de uma organização, para gerar reconhecimento por parte dos atuais colaboradores e atrair novos talentos.


 Esta estratégia constituída pelos esforços combinados de uma empresa para comunicar tanto para os trabalhadores atuais como para os do futuro, o que faz da empresa um lugar atrativo para se trabalhar, assim como o trabalho contínuo para melhorar a imagem institucional da empresa.


 Atualmente, enfrentamos novos desafios na busca por candidatos no local de trabalho, e, com a crise econômica mundial, com as mudanças na tecnologia, esse processo se tornou mais flexível, mais independente e mais sensível. Com esse cenário, nasceu a necessidade de criar uma identidade comum a todos os empregados, independentemente de suas expectativas e formas de trabalho. Este é o lugar onde precisamos enfatizar e fazer bom uso das redes sociais para incluir o público heterogêneo, com diferentes objetivos, prioridades, visões, culturas e ideais.
 
A Internet e as redes sociais nos permitem direcionar nossas mensagens e campanhas de Employer Branding, e, dependendo da rede ou canal onde se opera (Facebook, Twitter, Linkedin, trabalho portais 2.0, etc), é possível adaptar a mensagem, a linguagem e a forma de se relacionar com esses stakeholders.


 Dois pontos importantes a se ter em mente ao usar as redes sociais como ferramenta de Employer Branding são:

 

  • Transmitir o que representa trabalhar na empresa em vez de vender ofertas de trabalho. Se queremos atrair e capturar o talento que melhor se adapta a nossa organização, temos que comunicar nossa essência transparente, emocional e crível. Empresas como Google, KPMG, e Microsoft1, conseguiram transmitir esta mensagem com sucesso, associando sua marca com uma experiência emocional, o "sentimento positivo".

 

  • Segmentar o target de candidatos e personalizar o relacionamento com eles. É essencial para identificar e selecionar nossos segmentos-alvo identificar os atributos que eles mais valorizam e como queremos ser percebidos, para assim passar uma imagem valorizada da própria empresa. Para isso, deixe de lado as descrições clássicas, em que apenas lista os requisitos em termos de formação, experiência e conhecimento, e destaquer o que você realmente quer saber e o que quer encontrar em um candidato.

 
 A pergunta agora é: estamos preparados para atrair o melhor talento e oferecer a ele o melhor de nossa organização?

Se você gostou deste post, assine nossas atualizações (é grátis)

Leave a Reply

Comentários

I not to mention my pals came checking out the great hints found on your web site and then the sudden developed a terrible feeling I had not expressed respect to the site owner for those secrets. All the women are already consequently stimulated to study them and have surely been using those things. Many thanks for being so accommodating as well as for opting for this kind of brilliant useful guides most people are really needing to be aware of. My very own sincere apologies for not saying thanks to you earlier.
yeezy 500 http://www.adidasyeezy500.us.com

Thanks for each of your efforts on this site. My aunt takes pleasure in working on investigations and it's obvious why. Most of us learn all of the lively tactic you convey priceless tricks by means of your blog and therefore strongly encourage contribution from website visitors on the area so our own princess is undoubtedly starting to learn a whole lot. Take pleasure in the remaining portion of the year. You are always carrying out a terrific job.
supreme shirt http://www.supreme-clothing.us.com

Thank you so much for providing individuals with such a brilliant opportunity to check tips from this website. It really is so beneficial plus packed with a great time for me personally and my office friends to visit the blog a minimum of 3 times every week to study the latest stuff you have got. And lastly, I am also always pleased considering the eye-popping solutions served by you. Certain 3 ideas in this posting are indeed the most impressive we have ever had.
adidas stan smith shoes http://www.adidasstansmith.us.com

I actually wanted to make a remark to be able to thank you for all the lovely information you are giving out on this website. My extended internet look up has now been rewarded with pleasant details to talk about with my close friends. I would assume that most of us site visitors actually are undoubtedly endowed to exist in a really good community with many marvellous people with helpful concepts. I feel somewhat grateful to have come across the website and look forward to some more exciting times reading here. Thank you once more for everything.
curry 6 http://www.curry6.net

I am just commenting to let you be aware of of the beneficial experience my cousin's daughter went through reading through yuor web blog. She came to find lots of details, which included what it's like to possess an awesome coaching nature to get men and women completely master specified tricky matters. You undoubtedly did more than our expectations. Many thanks for churning out these important, trusted, educational and in addition unique guidance on the topic to Emily.
kyrie 5 shoes http://www.kyrie5.us

I must show some appreciation to the writer just for rescuing me from such a trouble. Just after surfing around through the the net and finding opinions that were not helpful, I assumed my entire life was over. Existing minus the solutions to the difficulties you've sorted out through this website is a serious case, and those that would have in a wrong way damaged my entire career if I hadn't come across the website. Your primary knowledge and kindness in controlling all things was very helpful. I am not sure what I would have done if I had not come upon such a subject like this. I am able to at this point relish my future. Thank you very much for your specialized and effective help. I won't be reluctant to refer the website to any individual who needs to have recommendations on this subject.
louboutin shoes http://www.christianlouboutin-shoes.org

I just wanted to jot down a simple note to say thanks to you for some of the fabulous recommendations you are giving on this site. My particularly long internet search has at the end of the day been honored with beneficial suggestions to go over with my friends and classmates. I would state that that we site visitors are quite fortunate to dwell in a wonderful site with many special individuals with beneficial ideas. I feel rather grateful to have discovered the webpage and look forward to so many more exciting times reading here. Thank you once again for everything.
reebok shoes http://www.reebokoutlet.us.org

I have to show my affection for your generosity for men and women who need help with in this matter. Your personal commitment to passing the message across came to be exceedingly informative and has all the time encouraged those like me to arrive at their goals. Your warm and helpful guideline entails much to me and additionally to my office colleagues. Thanks a ton; from each one of us.
goyard tote http://www.goyard-handbags.us.com

There are definitely a number of details like that to take into consideration. That could be a great level to deliver up. I provide the thoughts above as general inspiration but clearly there are questions just like the one you deliver up the place an important factor can be working in trustworthy good faith. I don?t know if greatest practices have emerged round issues like that, but I'm certain that your job is clearly identified as a good game. Both girls and boys really feel the impression of just a moment抯 pleasure, for the rest of their lives.
yeezy boost 350 v2 http://boosts.news/dasd

I have to point out my love for your generosity for persons who really need help with that theme. Your personal commitment to passing the solution all over had been exceedingly effective and has regularly helped others just like me to realize their dreams. This important help and advice indicates a whole lot to me and additionally to my office workers. Regards; from all of us.
balenciaga shoes http://www.balenciagashoes.us.org

I simply desired to thank you so much once more. I do not know the things that I might have worked on in the absence of the tips contributed by you regarding such area. It was actually the intimidating condition in my view, nevertheless taking a look at the specialised strategy you solved it made me to leap with joy. I am just thankful for your help and sincerely hope you know what a powerful job you have been doing training many people through your webblog. Most probably you have never met all of us.
michael kors handbags http://www.michaelkors-outletfactory.us.org

I intended to create you this very small note in order to say thanks again about the precious opinions you have shared in this article. It has been simply incredibly open-handed with people like you to supply easily all that a few individuals could have offered for an electronic book in making some money on their own, certainly since you might well have done it if you desired. These concepts as well acted as the easy way to know that many people have the same passion the same as my own to grasp way more when considering this matter. I am certain there are some more fun instances in the future for individuals that start reading your blog.
fila shoes http://www.filashoes.us.org

I have to express thanks to you just for rescuing me from this dilemma. Because of searching through the internet and obtaining techniques which were not helpful, I believed my life was done. Being alive without the presence of approaches to the issues you have solved by means of this site is a crucial case, as well as the ones that might have in a wrong way affected my career if I had not noticed your blog post. Your own natural talent and kindness in taking care of all the stuff was helpful. I am not sure what I would've done if I hadn't encountered such a step like this. I can at this moment look ahead to my future. Thank you so much for this professional and amazing guide. I will not hesitate to refer the website to any person who desires recommendations about this situation.
air max 95 http://www.airmax95.us

Thanks for all of your hard work on this blog. My mother loves making time for research and it's really simple to grasp why. My spouse and i hear all relating to the dynamic medium you create important tips on the web blog and cause contribution from visitors about this subject plus my simple princess is without a doubt being taught a whole lot. Have fun with the remaining portion of the new year. You have been performing a stunning job.
christian louboutin http://www.louboutinshoes.uk

I definitely wanted to jot down a small comment to appreciate you for some of the superb tricks you are sharing at this site. My time-consuming internet look up has finally been honored with useful insight to go over with my friends and classmates. I would suppose that we visitors actually are undoubtedly lucky to dwell in a perfect network with many perfect professionals with useful tips and hints. I feel very privileged to have encountered the web page and look forward to tons of more thrilling times reading here. Thanks once more for all the details.
jordans http://www.cheapjordans.us.org

Needed to send you that very small remark to say thanks a lot yet again relating to the superb knowledge you've shown on this website. It's really surprisingly generous of people like you to allow unreservedly just what a number of people might have offered as an e-book in order to make some money on their own, certainly since you might have done it in the event you decided. These tips likewise acted like a good way to be certain that other people have the identical desire really like my personal own to find out a whole lot more regarding this matter. I believe there are many more fun periods up front for folks who find out your blog.
hermes bag http://www.hermes-handbags.us.com

I precisely had to thank you very much again. I do not know what I would have carried out without the methods provided by you regarding such a industry. This has been a real horrifying scenario in my circumstances, nevertheless being able to view this skilled approach you processed that took me to weep over delight. I will be happier for your service and believe you really know what a great job that you're providing training the mediocre ones through the use of your webblog. I know that you have never come across all of us.
ralph lauren sale http://www.polosralphlaurenuk.com

This really answered my downside, thanks!
yeezy boost http://yon.ir/VyQYD

After research a few of the blog posts in your web site now, and I really like your way of blogging. I bookmarked it to my bookmark website checklist and will be checking back soon. Pls try my web page as effectively and let me know what you think.
yeezy boost 350 http://gul.ly/ur2qy

Thanks for all of your efforts on this blog. My mom really likes working on research and it is easy to understand why. Almost all hear all regarding the lively manner you create functional techniques through the blog and in addition boost participation from website visitors about this concern while my child is always studying so much. Take advantage of the rest of the new year. You are conducting a superb job.
converse shoes http://www.converseoutlet.us.com

I precisely wanted to thank you so much once again. I am not sure the things I would've sorted out without these tactics documented by you regarding my concern. This was a real hard condition for me, but understanding the very skilled manner you solved that made me to leap with delight. I'm happy for the guidance and in addition pray you really know what a great job you happen to be putting in instructing many others thru your webblog. I know that you haven't met any of us.
nike air max 2017 http://www.nike-airmax2017.us.com

I am glad for writing to make you understand what a fantastic experience my friend's girl obtained visiting your site. She discovered a wide variety of issues, not to mention what it is like to have an incredible teaching character to make many people quite simply grasp chosen specialized subject matter. You undoubtedly exceeded our own expectations. Many thanks for delivering such informative, dependable, educational not to mention easy thoughts on this topic to Kate.
nike flyknit http://www.nikeflyknit.us.com

I have to show some thanks to you for bailing me out of this type of trouble. Because of scouting through the world-wide-web and meeting methods which are not powerful, I assumed my life was gone. Existing without the approaches to the problems you've resolved by means of your main report is a serious case, as well as the ones which may have in a wrong way damaged my career if I had not discovered the website. Your main mastery and kindness in playing with almost everything was precious. I'm not sure what I would have done if I had not discovered such a point like this. I am able to at this time look ahead to my future. Thanks very much for the impressive and effective help. I won't hesitate to propose the website to anybody who ought to have recommendations on this problem.
nike air vapormax http://www.vapormax.org.uk

I enjoy you because of each of your work on this site. Kate delights in conducting investigation and it's really obvious why. We notice all concerning the compelling mode you deliver good information by means of your blog and therefore foster contribution from some other people on that matter while our own daughter is really being taught a whole lot. Take pleasure in the remaining portion of the year. Your conducting a really great job.
fitflops sale clearance http://www.fitflops-saleclearance.us.com

I'm also commenting to let you understand what a magnificent experience my cousin's princess encountered going through your site. She even learned such a lot of things, including what it is like to have an excellent coaching mindset to let folks with ease know just exactly specific very confusing things. You really surpassed our expectations. Thank you for churning out the powerful, safe, educational and in addition fun thoughts on that topic to Ethel.
hogan outlet online http://www.hogan-outlet.us.com

Aw, this was a really nice post. In concept I wish to put in writing like this additionally ?taking time and precise effort to make an excellent article?but what can I say?I procrastinate alot and under no circumstances appear to get something done.
yeezy boost http://tiny.gl/yzyboost

I simply needed to say thanks yet again. I do not know what I would have gone through without the pointers discussed by you on such industry. Certainly was a distressing condition in my position, however , encountering a new skilled fashion you managed that made me to cry with contentment. I'm thankful for your assistance and thus believe you comprehend what a great job you are always doing training most people all through your webblog. Most likely you haven't come across any of us.
nike air vapormax http://www.vapormaxshoes.us

I intended to create you the very small note in order to say thanks again for those magnificent opinions you've discussed above. It's really remarkably generous with you to convey extensively what exactly many people would've distributed for an electronic book to earn some bucks on their own, notably considering the fact that you could possibly have done it in case you considered necessary. The thoughts also worked as a easy way to comprehend someone else have the same dream just like mine to understand somewhat more when considering this matter. I know there are several more enjoyable situations ahead for those who see your blog.
coach outlet sale http://www.coachoutletssale.com

I enjoy you because of your entire work on this web site. My niece really likes getting into research and it's obvious why. My partner and i know all relating to the lively manner you make sensible solutions through the web blog and as well cause participation from visitors on that topic while our own child is in fact learning a lot of things. Have fun with the remaining portion of the year. You're the one carrying out a superb job.
fila disruptor http://www.filashoes.us.org

I am writing to let you understand what a perfect experience my cousin's daughter experienced studying your web page. She picked up many pieces, not to mention what it's like to possess an excellent teaching mindset to let other individuals just learn a variety of impossible topics. You really did more than our expected results. I appreciate you for churning out the essential, healthy, informative and as well as cool tips on your topic to Ethel.
nike air vapormax http://www.nike-airvapormax.com

I'm typically to blogging and i actually respect your content. The article has actually peaks my interest. I'm going to bookmark your site and maintain checking for new information.
yeezy boost 350 http://hck.re/kSDXHM

I have to show appreciation to this writer for bailing me out of this type of issue. After surfing throughout the world-wide-web and obtaining strategies which are not beneficial, I was thinking my entire life was gone. Being alive without the presence of approaches to the problems you have sorted out as a result of your main write-up is a serious case, and the ones which may have in a negative way damaged my entire career if I hadn't noticed your blog. Your own understanding and kindness in maneuvering every item was valuable. I am not sure what I would have done if I hadn't encountered such a subject like this. I can now look forward to my future. Thanks very much for your expert and sensible guide. I will not be reluctant to propose your blog to any individual who desires support on this issue.
kobe 9 http://www.kobebasketballshoes.net

My wife and i felt absolutely contented that Raymond managed to finish off his survey through your ideas he came across using your site. It's not at all simplistic to just continually be giving out information and facts that the others might have been selling. So we remember we now have the writer to thank for this. The entire explanations you made, the simple blog menu, the relationships your site give support to promote - it's all remarkable, and it is facilitating our son in addition to the family do think the matter is fun, which is truly indispensable. Thanks for the whole thing!
birkin bag http://www.hermes-birkin.us.com

I simply wanted to make a simple message to thank you for some of the amazing concepts you are giving at this site. My considerable internet investigation has at the end of the day been rewarded with reputable strategies to write about with my friends and classmates. I 'd say that we website visitors actually are unquestionably blessed to dwell in a wonderful community with so many lovely individuals with great advice. I feel truly happy to have used your entire website and look forward to plenty of more enjoyable minutes reading here. Thanks once again for everything.
nike react http://www.nikereact.org

Thanks for all your labor on this blog. My mom enjoys going through internet research and it is obvious why. My partner and i know all about the lively medium you render simple things through your web site and in addition invigorate response from other individuals on that theme while our daughter has been becoming educated a lot of things. Enjoy the rest of the year. You're the one doing a stunning job.
balenciaga shoes http://www.balenciagashoes.us.org

I actually wanted to write a brief remark to be able to say thanks to you for those lovely steps you are giving on this website. My incredibly long internet investigation has at the end been rewarded with reliable facts and strategies to exchange with my company. I 'd point out that we visitors are rather blessed to live in a fabulous network with so many perfect people with helpful opinions. I feel rather lucky to have encountered your entire web site and look forward to so many more pleasurable moments reading here. Thank you once again for everything.
yeezy boost http://www.yeezyboost-350.uk

I would like to convey my respect for your generosity in support of individuals who absolutely need assistance with this one matter. Your special commitment to passing the message all around ended up being incredibly advantageous and have enabled girls just like me to arrive at their endeavors. Your amazing valuable help denotes much a person like me and extremely more to my mates. Warm regards; from everyone of us.
jordan shoes http://www.jordan6.us.com

This website is mostly a walk-via for all of the info you wished about this and didn抰 know who to ask. Glimpse here, and also you抣l undoubtedly discover it.
yeezy boost http://tiny.gl/yzyboost

I have to voice my appreciation for your kindness supporting those individuals that have the need for assistance with that subject. Your personal commitment to passing the message along became extraordinarily productive and has continually helped some individuals just like me to reach their ambitions. Your new important publication signifies this much a person like me and still more to my office colleagues. Thanks a ton; from each one of us.
kobe byrant shoes http://www.kobe-shoes.us.com

I just wanted to jot down a quick remark so as to express gratitude to you for these amazing tips and hints you are placing on this site. My extended internet lookup has at the end been paid with useful details to share with my best friends. I would claim that many of us visitors are very blessed to dwell in a perfect place with so many outstanding people with great ideas. I feel somewhat privileged to have used the webpages and look forward to really more amazing times reading here. Thank you once more for a lot of things.
gucci belt http://www.guccibelt.us.com

I wish to show appreciation to you just for rescuing me from this type of condition. As a result of surfing through the internet and getting ways which were not beneficial, I thought my entire life was over. Living without the solutions to the problems you've solved through your good guide is a serious case, and the ones which might have in a wrong way damaged my entire career if I had not encountered your website. Your primary understanding and kindness in controlling all the things was useful. I don't know what I would have done if I had not come across such a point like this. It's possible to now relish my future. Thanks for your time very much for your expert and sensible help. I won't think twice to refer your web page to any person who ought to have care about this situation.
michael kors outlet online http://www.michael-korsoutlets.us

Thanks a lot for providing individuals with an extraordinarily superb possiblity to read articles and blog posts from this website. It is usually very good and jam-packed with a lot of fun for me and my office colleagues to visit your website more than three times weekly to see the newest issues you have got. And indeed, I'm also at all times satisfied concerning the fabulous pointers you give. Some 1 tips in this post are essentially the best we have had.
cat boots http://www.caterpillarboots.us.com

I simply had to thank you so much once more. I am not sure the things I could possibly have done without the actual tricks discussed by you on such theme. It was actually the fearsome condition for me, however , viewing a new skilled strategy you processed it took me to cry for contentment. Now i am happy for this advice and then pray you realize what a powerful job you happen to be putting in educating many people through the use of your web blog. I know that you have never encountered all of us.
curry 6 http://www.curry6.net

I wanted to write you the bit of note to finally say thanks over again regarding the gorgeous tactics you have provided on this site. This is so wonderfully open-handed of people like you to present extensively what exactly many individuals might have supplied as an e-book to end up making some profit for themselves, specifically considering the fact that you might have tried it if you considered necessary. Those suggestions in addition served like a easy way to know that the rest have the same dream like mine to know the truth somewhat more when it comes to this matter. I'm sure there are a lot more pleasant opportunities up front for individuals that start reading your blog.
balenciaga shoes http://www.balenciagashoes.us.com

I needed to post you a little remark in order to thank you so much as before on the lovely methods you have discussed at this time. It is quite wonderfully generous of people like you to convey publicly exactly what a few individuals might have made available as an electronic book to get some profit for their own end, especially now that you might have tried it if you wanted. These suggestions also acted to be the good way to be certain that many people have similar zeal just like my own to understand whole lot more around this problem. I know there are some more pleasant times in the future for individuals who take a look at your site.
balenciaga triple s http://www.balenciagashoes.us.org

I wish to express appreciation to you just for rescuing me from this type of crisis. As a result of looking through the the web and obtaining advice which are not powerful, I believed my entire life was well over. Existing minus the answers to the difficulties you've fixed by means of your entire post is a critical case, as well as the kind which might have in a wrong way affected my entire career if I hadn't discovered the website. Your primary know-how and kindness in touching everything was invaluable. I'm not sure what I would've done if I had not encountered such a thing like this. I can now look ahead to my future. Thank you so much for your professional and result oriented help. I won't hesitate to propose your blog to anyone who wants and needs direction on this situation.
bape hoodie http://www.bape-hoodie.us.com

I enjoy you because of your own effort on this website. Gloria really likes making time for research and it's easy to see why. My partner and i hear all of the lively way you deliver precious steps through this web site and foster participation from some others about this concern plus our own girl is really starting to learn a whole lot. Take advantage of the rest of the new year. You're the one performing a glorious job.
hermes belts for me

I want to express appreciation to this writer just for bailing me out of such a issue. After looking out throughout the world-wide-web and seeing advice which were not productive, I figured my life was gone. Living minus the strategies to the issues you have resolved as a result of your entire short post is a crucial case, and those that would have adversely damaged my entire career if I hadn't discovered your web site. That expertise and kindness in touching all the things was tremendous. I'm not sure what I would have done if I hadn't encountered such a point like this. I am able to at this time look ahead to my future. Thanks so much for your impressive and effective guide. I will not hesitate to refer the sites to any person who ought to have direction on this subject matter.
nike air force 1 low http://www.nikeairforce1.us.com

I as well as my pals were actually looking through the nice guidelines from your web site then instantly I had a horrible feeling I had not expressed respect to you for them. My boys were totally stimulated to read them and have in effect really been making the most of those things. Thank you for genuinely simply helpful and also for considering these kinds of extraordinary guides most people are really eager to learn about. My sincere apologies for not saying thanks to you sooner.
yeezy boost 350 http://www.yeezysshoes.us.com

Needed to put you this very little note to say thank you over again for all the gorgeous methods you've contributed in this case. It's really extremely generous of people like you to deliver freely just what many people would've distributed for an ebook to end up making some cash for themselves, mostly now that you might have tried it if you ever decided. These smart ideas also acted to become a fantastic way to fully grasp other individuals have the identical dreams the same as my very own to find out whole lot more on the subject of this condition. Certainly there are numerous more fun situations up front for many who looked at your website.
air max 97 http://www.nikeairmax97.net